A Latin Impact on the Finance Industry

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Financial Institutions are a fantastic business model to learn from when considering ever changing market conditions. Their traditional target markets are stable, but, the needs of an emerging market, the Latino market is extremely underserved. It is certainly not for lack of money. Many Latinos have zero debt and healthy saving habits. The question arises, are financial institution doing enough to serve this population? Are they adapting to the Latino needs? The answer is complicated.

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