A Quick Introduction To Behavioural Economics

A Quick Introduction To Behavioural Economics

The study of human behaviour, which has traditionally come under the umbrella of psychology, would seem to have little relationship with economics. But, as we learn more about how the brain works through the dual disciplines of neuroscience and psychology, there is an increasing marriage with the field of economics, in order to better understand how people make financial decisions. This has evolved considerably in recent years and is an emergent field that deserves a little introduction and explanation.

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