Debated over whether it is fact, fiction, marketing or all of the above, «Smart Beta» had been a growing point of contention in the asset management industry recently. Our view, based more on the math than the marketing, is that these strategies are deserving of the attention and assets they are garnering, and advisers would be well served to consider them. The term «Smart Beta» refers to the gray area that strategies which aren’t quite active management, but aren’t quite indexing, occupy.
