The terms «Hope So» and «Know So» have become more popular since the 2008 market crash timeframe. The phrase «Hope So» relates to money that investors have at risk – in stocks, bonds, and mutual funds. The idea is that these investors «Hope» that the markets treat them right and they are paid for the risk they are taking with their money. The phrase «Know So» relates to safe money (principal protected) options that are available for investors today. The idea is that these investors «Know» that their funds are safe and they can «Sleep Well At Night» – SWAN.
