Predictive Analytics: Leading The Path To More Informed Decision Making


The qualitative nature of predictive analytics will help to quickly target, evaluate and pursue novel market opportunities. It is looked upon as a new way of promoting to customers. Many businesses have become dependent on it such as telecom providers for instance have been known to assess large amounts of data and using the data to predict future trends. It is predicted to be the next big thing in social networking and business and could drive and direct much of our decisions in diverse and different areas of our life.

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