What Is Behavioural Economics and How Might It Affect You?

There is a ‘new term’ in town: ‘Behavioural economics’. Actually it’s really just a fancy term for concepts that have been in play for the best part of 30 years, but recent developments in neuroscience have added to the field. What is being discovered may affect everyone who has ever purchased a financial product (i.e. everyone reading this) and all organisations that have ever sold them…